During our many conversations with publishers regarding instructional materials we have found that the statement “aligned to standards” means different things to different people. For example, the marketing director of a publishing company recently told us that “aligned to standards” in their marketing material means that their material generally addresses the concepts contained in the standards. In contrast, when we ask educators what they understand when they read that a material is “aligned to standards,” they repeatedly tell us they expect the material to address the content knowledge and skills the standards require students to learn.